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ANALYTIC NETWORK PROCESS: Untuk Penentuan Lokasi Reverse Logistik. . E13 ANP

Reverse logistics, refer to the distribution activities involved in product returns, has recently received growing attention, as most of the companies are using it as a strategic tool to serve their customers; and can generate good revenue. This paper seeks to analyse various countries in the Asia Pacific (AP) region to determine their suitability in carrying out reverse logistics operations for an international electrical manufacturer. Key factors to be considered in the decision-making process are identified. Owing to the complexity stems from a multitude of qualitative factors affecting the location decisions, an Analytic Hierarchy Process (AHP) is proposed for solving such a complex decision-making problem.

Keywords: reverse logistics; location decision; multicriteria; Analytic
Hierarchy Process (AHP)

 
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